KOLKATA, (C.M. Paul) – The Journalism & Mass Communication (JMC) Department of Calcutta University held 5-day workshop on “Science Broadcasting” 19-23 September 2011 in collaboration with Vigyan Prasar, Department of Science and Technology, Government of India, New Delhi in partnership with SEVAKS, an NGO from New Delhi.
Participants at this Central Government sponsored workshop for the training of trainers in “Broadcasting Science” included 21 professors from 14 Universities.
“In spite of the fact that science and technology have great bearing on the day-to-day lives of people today, broadcasters do not seem to adequately cover science and technology,” says workshop trainer Mr. K.P. Madhu who has co-authored a book “Broadcasting Science.”
The Kolkata Regional Workshop helped professors to assess quality, relevance and credibility of the content, as well as deal with complex ideas and concepts to structure and tell stories well through broadcast media. Similar workshops are planned in Lucknow, Pune and Thiruvananthapuram.
The workshop focused on improving skills needed to quickly locate scientific content relevant to specific target audiences and to structure the content in comprehensible and engaging ways. It also provided tools, tricks and tips for covering issues related to health, agriculture, environment and technology.
The trainers oriented professors to the essentials of making production script keeping in mind “masses, medium, message and market’ as well as other tips to introduce students to creative “science” program production.
Mr Madhu insisted on the golden rule in programming: start from known to the unknown, simple to the complex, and specifics to general.
Besides the chief trainer Mr Madhu, other resource persons included director of Vigyan Prasar (VP) Er Anuj Sinha, VP Senior Scientific Officer Nimish Kapoor, VP Principal Scientific Officer Dr T.V. Venkateshwaran, All India Radio Kolkata Programme Producer Dr Manas Pratim Das, Doordarshan Kolkata programme producer Prof Snehasis Sur.
Head of JMC Department, Calcutta University Professor Dr. Tapati Basu and her team were local coordinators.